About Us

Meet the Designer & Founder

Welcome to CHIU STYLE, a London-based accessories brand founded by SIH SIOU CHIU.

Based in London, Siou Siou leads the development of CHIU STYLE. With a particular focus on design and material innovation, she brings a practical and exploratory approach to the collection.

SIH SIOU CHIU Founder & Director

Conscious Design & Independent Craft

At CHIU STYLE, we believe everyday accessories can be functional, distinctive and made to remain relevant beyond seasonal trends.

CHIU STYLE creates plant-based leather handbags, wallets and accessories, combining material innovation with refined retro design.

We explore alternatives to conventional leather through material innovation and considered construction, while drawing on refined retro influences to create accessories with a distinctive character.

Our approach focuses on thoughtful details, purposeful design and products that are made to be used and appreciated over time.

We believe good design is not only about how a product looks, but also about giving people a reason to keep using it.

Overhead view of a minimalist designer's workbench featuring rolls of black plant-based vegan leather, a metal ruler, utility knife, and brass Chicago screws in a bright studio.

Designed with Intention

We believe that good design begins with purpose. Rather than following short-lived trends, CHIU STYLE explores distinctive forms, considered details and unexpected combinations of materials and techniques.

Our design approach can be summed up in three principles:

  • Timeless Design: Refined retro influences and considered forms designed to remain relevant beyond seasonal trends.

  • Material Innovation: Exploring plant-based materials and alternative approaches to conventional leather.

  • Independent Design: Distinctive details, thoughtful construction and a clear design identity shaped by an independent creative direction.

We create accessories for people who value thoughtful design, distinctive character and products that can become part of everyday life.

Thoughtful design. Distinctive character. Made to be used and appreciated over time.

Company Information

Company Name: CHIU DESIGN LIMITED

Brand Name: CHIU STYLE

Company Registration Number: 15712800

EORI Number: GB045428225000

Registered Office Address: 483 Green Lanes, London, N13 4BS, UK

Country of Registration: United Kingdom

Contact Email: chiuss@chiustyle.com

(Note: We provide dedicated online support via email, Monday to Friday, ensuring all inquiries are handled with care and clarity.)

CHIU STYLE is operated by Chiu Design Limited, a legally registered company in the UK. All vegan leather accessories and lifestyle products are designed and sold exclusively under the CHIU STYLE brand.

🛡️ Business Transparency Statement

CHIU STYLE is a brand owned and operated by Chiu Design Limited, a legally registered company in the United Kingdom.

We are committed to crafting purposeful, sustainable accessories using premium plant-based materials with an industrial edge. All product descriptions, pricing, and details presented on this website are provided with the intention of full accuracy and transparency.

To ensure complete trust and compliance with modern online commerce standards, we openly disclose our corporate registration, EORI number, and official contact channels. Should any information require updates, we ensure timely revisions to maintain transparency for all our conscious customers and partners.